Brand Story

Because we love your smile

WE DEVOTE ALL FOR THE SMILE

Brand Story - 01 Planning

Brings life to the brand

Chief designer’s passion and sensibility support the brand.

Our chief designers set a theme for each season.
Topys is planned for brand characters to travel around the world every time,
devising a scheme and motif that gained the inspiration of the country.
Kazumi creates an original world view incorporation the gentleness and powerfulness unique to women in urban elegance based on monotone. A project created from pure white paper brings life to the brand.

Brand Story - 02 Fablic selection

Pursuit of wearing comfort

Chosen to be the one and only

Fabric selection of Atelier Doree which imaged the wearing scene to the maximum.
Imaging the scenes and the smiling face of those who are going to wear, such as every day, travel sports and meal, carefully selecting one from thousands of material.
It is chosen to be the one and only.
It is light, feeling soft, and it also combines high wearing comfort and durability.
It is our pleasure to hear from our customer “we cannot wear other brands’ clothes once you wear Atelier Doree” and it is also a challenge for the next.

Brand Story - 03 Drawing

Sensibility of graphic designer is released and free hand paint brush runs

A unique design is born from the picture that looks ingenious.

Brand exclusive graphic designer. There is no hesitation in the movement of the hand, the world of painting in which bold touch and sometimes delicate brush carry weave. An ingenious picture is born from a graphic designer’s freehand painting. We would like customers to build a connection to a heart and one clothes. When you see yourself in a mirror, we would like you to have a hearty dance and a sparkling smile. Imaginings your smile, we combine designs from thousands to finish fabrics.

Brand Story - 04 Embroidery

Precise embroidery technology that sublimates attention

Pick out the intention of a single thread from among several colors

We stick to a single thread. From prototypes of more than 1500 colors, we sometime need to dye strings again for perfection finish. Under different lights such as natural light and artificial light, verify how embroidery looks and repeat it over and over. Scissors cut processing which is also not allowed to deviate. 2~3 mm off the side of the stitch pattern applied to the overlapped fabric by changing the number of fabrics for each pattern.
Horizontal swing sewing machine embroidery which can be handled only by outstanding craftsman can produce a thick and smooth three-dimensional feeling, but also a bold expression full of life force. It is not normal to bother to cut the dough and connect it again with delicate embroidery, but we dare to spend a lot of time and effort on it. That is the essence of the Atelier Doree embroidery craftsman.

Brand Story - 05 Quality Control

The Pride of Made in Kyoto

With my thought in one and only To bond with customers

Many celebrities have been deprived of their heart here “Kyoto”. With pride in Japan, we have a pride in making clothes in the place called Kyoto. For Atelier Doree who makes clothes here in Kyoto, exceeding the customer’s trough all rust is a solid foundation. The clothes finished through all the work are carefully inspected by several people up to the front and back of the detail under optimal management. Dramatic red, mysterious blue, purple like poison, emotional yellow.

While imagining a customer shining smile…..

Just for your smile

YOUR SMILE IS EVERYTHING TO US

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